OfferingsInvestments, Services & Products
Brand Portfolio & Brand Architecture
Empirical Brand Positioning
Brand Equity Diagnostics
We employ the 11-dimension McKinsey & Company Brand Equity Model (acquired from ENVISION in 2000) to assess what your brand and competitive brands stand for, are vulnerable to, as well as what growth opportunities to invest behind.
Consumer Need State
Brand & Customer Feedback
ENVISION will take you beyond tracking to the preference drivers and critical variables that drive profitability. This is done by target segment and in total. We will also assess the effectiveness of investing behind the brand-growth drivers and the returns.